The challenge

Studio Mehndi had a beautiful craft but a fragmented look, nothing tied the app, social, and packaging together.

What we did

  • Built a heritage-modern identity: marque, palette, type, and motif system.
  • Art-directed a photography style that carried the brand.
  • Created a design system spanning app, social, and packaging.
  • Rolled out templates the in-house team could run with.

The results

  • +92% engagement across channels.
  • A coherent brand from screen to shelf.
  • Faster, on-brand content production in-house.