Berlin Brew · £2.4M paid attribution

The challenge

Berlin Brew couldn't see which campaigns drove revenue past the first click, so scaling spend felt like guesswork.

What we did

• Restructured Google Ads around Performance Max with strong asset groups.
• Built an offline conversion loop feeding real revenue back into bidding.
• Connected Mixpanel for full-funnel attribution.
• Set a test-and-scale cadence on creative and audiences.

The results

• 5.8× blended ROAS.
• £2.4M revenue attributed to paid.
• Confident, data-backed budget scaling.