The challenge

Atlas's F-7 office had no local visibility for the high-intent 'near me' searches that drive walk-ins and calls.

What we did

  • Built a service-area + city-page architecture with LocalBusiness schema.
  • Optimised the Google Business Profile and ran consistent local posts.
  • Created neighbourhood-level content for each target area.
  • Earned local citations and links.

The results

  • Top 3 for 8 high-intent local keywords.
  • Map-pack impressions up 4.6×.
  • Direction requests and calls up sharply.