Most agencies treat local SEO like national SEO with a city name bolted on. That's why their clients sit on page two.

The map pack is its own algorithm

Google's local results, the "map pack", are ranked on a different set of signals than the classic blue links:

  • Proximity to the searcher
  • Prominence (reviews, citations, links)
  • Relevance (your Google Business Profile categories and content)

You can rank #1 organically and still be invisible in the pack. They're separate games.

What we actually do

  1. Google Business Profile, categories, services, products, posts, Q&A, and photos, all optimised and kept fresh.
  2. Citations & NAP consistency across 80+ directories so Google trusts your name, address, and phone.
  3. Review systems that make it easy for happy customers to leave reviews, and a process to respond to every one.
  4. City & service-area pages with real, local content (not spun templates).
  5. Local schema, LocalBusiness, Service, and FAQ markup.

Helix Dental went from page three to map-pack #1 in nine weeks. New patient calls doubled.

If you serve a city, the map pack is where your next customers are looking. Treat it like the distinct sport it is.